Our work

What makes us different? The way we think and the people we employ.

This is how we tell compelling stories and build commercial answers for ambitious brands worldwide.

But it’s hard to prove until you meet us – so here’s some of the work we’re proudest of.

 
Featured
AI Personas in action
Perspective
AI Personas in action
Perspective

Make customer intelligence work harder

Perspective
Your Brand Tracking Research is Failing You—Here’s Why
Perspective
Your Brand Tracking Research is Failing You—Here’s Why
Perspective

How to make brand tracking your competitive edge

Perspective
AI Personas
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AI Personas
Perspective

Transforming audience insights for smarter strategies

Perspective
The Brand Tracking Trap
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The Brand Tracking Trap
Perspective

How to fix your brand tracker

Perspective
The Next Big Thing is Micro
Basis study
The Next Big Thing is Micro
Basis study

6 Consumer Shifts to Drive Growth in 2025

Basis study
The AI Personas playbook
Perspective
The AI Personas playbook
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Transform Your Audience Strategy

Perspective
Decoding tomorrow
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Decoding tomorrow
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Insights in the age of AI

Perspective
Basis Brand & Comms Tracking
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Basis Brand & Comms Tracking
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Our tracking delivers a forward-leaning strategic blueprint for your brand

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Landing Insight
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Landing Insight
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Innovative ways to engage stakeholders through storytelling and deliverables

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Ethnic Diversity and Inclusion in Insight
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Ethnic Diversity and Inclusion in Insight
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Shining a light on the experiences of people of colour in our industry

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Cultural Deep-Dive
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Cultural Deep-Dive
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Exploring female roles and gender norms in Nigeria

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What makes China different
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What makes China different
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And what does it mean for research?

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The Sustainability Switch
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The Sustainability Switch
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How brands can help consumers make attitudinal, behavioural and lifestyle changes

Perspective
Google
Case study
Google
Case study

Timing the disconnect between experience and perception

Case study
Avon
Case study
Avon
Case study

Project Pulse: flexible, rapid, insight-led innovation program

Case study
Research In Hard-to-reach Markets
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Research In Hard-to-reach Markets
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Using innovative digital approaches to understand daily life under COVID-19 for women in Nigeria

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Happy Hour Hypotheses
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Happy Hour Hypotheses
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Leveraging expert insight to illuminate our changing world

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How to Get Consumer Insights and Use Them Effectively
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How to Get Consumer Insights and Use Them Effectively
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Perspective
Research In Unusual Places
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Research In Unusual Places
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Five things we have learned about research in unusual places

Perspective
Sustainability Playbook
Basis study
Sustainability Playbook
Basis study

An insight-led sustainability framework for brands

Basis study
Eataly
Case study
Eataly
Case study

Identifying Eataly’s secret ingredients to create recipes for growth

Case study
Consumer Insight and Shopper Insight
Perspective
Consumer Insight and Shopper Insight
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What's the Difference?

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SVOD Explosion
Basis study
SVOD Explosion
Basis study

How will viewers feel about it?

Basis study
Trackers That Drive Action
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Trackers That Drive Action
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We create unique trackers for some of world’s leading brands

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CRUK
Case study
CRUK
Case study

Transformational creative development for the UK’s largest charity

Case study
GSMA
Case study
GSMA
Case study

The Privacy Paradox: data protection in sub-Saharan Africa

Case study
Consumer Insights 101
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Consumer Insights 101
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What They Are, Where to Find Them, and More

Perspective
hayu
Case study
hayu
Case study

The ‘reality’ of SVOD: following hayu’s worldwide journey

Case study
Creative Solutions
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Creative Solutions
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New methods and creative development

Perspective
Unwrapping Sweetness
Basis study
Unwrapping Sweetness
Basis study

Exploring consumer perceptions around sugar and sweeteners

Basis study
 

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