Our work

What makes us different? The way we think and the people we employ.

This is how we tell compelling stories and build commercial answers for ambitious brands worldwide.

But it’s hard to prove until you meet us – so here’s some of the work we’re proudest of.

 
Featured
The Next Big Thing is Micro
Basis study
The Next Big Thing is Micro
Basis study

6 Consumer Shifts to Drive Growth in 2025

Basis study
Decoding tomorrow
Perspective
Decoding tomorrow
Perspective

Insights in the age of AI

Perspective
Basis Brand & Comms Tracking
Perspective
Basis Brand & Comms Tracking
Perspective

Our tracking delivers a forward-leaning strategic blueprint for your brand

Perspective
Landing Insight
Perspective
Landing Insight
Perspective

Innovative ways to engage stakeholders through storytelling and deliverables

Perspective
Ethnic Diversity and Inclusion in Insight
Perspective
Ethnic Diversity and Inclusion in Insight
Perspective

Shining a light on the experiences of people of colour in our industry

Perspective
Cultural Deep-Dive
Perspective
Cultural Deep-Dive
Perspective

Exploring female roles and gender norms in Nigeria

Perspective
What makes China different
Perspective
What makes China different
Perspective

And what does it mean for research?

Perspective
The Sustainability Switch
Perspective
The Sustainability Switch
Perspective

How brands can help consumers make attitudinal, behavioural and lifestyle changes

Perspective
Google
Case study
Google
Case study

Timing the disconnect between experience and perception

Case study
Avon
Case study
Avon
Case study

Project Pulse: flexible, rapid, insight-led innovation program

Case study
Research In Hard-to-reach Markets
Perspective
Research In Hard-to-reach Markets
Perspective

Using innovative digital approaches to understand daily life under COVID-19 for women in Nigeria

Perspective
Happy Hour Hypotheses
Perspective
Happy Hour Hypotheses
Perspective

Leveraging expert insight to illuminate our changing world

Perspective
How to Get Consumer Insights and Use Them Effectively
Perspective
How to Get Consumer Insights and Use Them Effectively
Perspective
Perspective
Research In Unusual Places
Perspective
Research In Unusual Places
Perspective

Five things we have learned about research in unusual places

Perspective
Sustainability Playbook
Basis study
Sustainability Playbook
Basis study

An insight-led sustainability framework for brands

Basis study
Eataly
Case study
Eataly
Case study

Identifying Eataly’s secret ingredients to create recipes for growth

Case study
Consumer Insight and Shopper Insight
Perspective
Consumer Insight and Shopper Insight
Perspective

What's the Difference?

Perspective
SVOD Explosion
Basis study
SVOD Explosion
Basis study

How will viewers feel about it?

Basis study
Trackers That Drive Action
Perspective
Trackers That Drive Action
Perspective

We create unique trackers for some of world’s leading brands

Perspective
CRUK
Case study
CRUK
Case study

Transformational creative development for the UK’s largest charity

Case study
GSMA
Case study
GSMA
Case study

The Privacy Paradox: data protection in sub-Saharan Africa

Case study
Consumer Insights 101
Perspective
Consumer Insights 101
Perspective

What They Are, Where to Find Them, and More

Perspective
hayu
Case study
hayu
Case study

The ‘reality’ of SVOD: following hayu’s worldwide journey

Case study
Creative Solutions
Perspective
Creative Solutions
Perspective

New methods and creative development

Perspective
Unwrapping Sweetness
Basis study
Unwrapping Sweetness
Basis study

Exploring consumer perceptions around sugar and sweeteners

Basis study
John Lewis
Case study
John Lewis
Case study

Finding direction in a challenging high street environment

Case study
BT
Case study
BT
Case study

Building a portfolio strategy to optimise positioning for three major brands

Case study
Decoding Wellness
Basis study
Decoding Wellness
Basis study

What does wellness mean for consumers?

Basis study
 

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