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Sustainability will be a defining issue of the 21st Century. It is becoming a hotly contested battleground for political, scientific and commercial debates, and is increasingly influencing how consumers engage with brands.

 

 
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We set out to understand…


  • What do consumers really think about sustainability?

  • What perceptions and behaviours are already changing: what’s driving these changes, and what might happen next?

  • How is sustainability affecting purchasing decisions?

  • What are consumers’ expectations of brands?

Touching every sector - from FMCG, Fashion, Alcoholic beverages and travel - we’ve presented our sustainability playbook to teams spanning R&D, consumer insights, marketing and product innovation. Each taking away new ways to action next steps in their sustainability strategy using our 5 guiding principles.


 
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Intrigued?

  Please contact Lynsey Showman
lynsey@basisresearch.co.uk 0207 255 2000
to arrange a presentation for your team.

 
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