Insight that inspires action

We’re a global agency delivering strategic insight for ambitious brands.

We’re a global agency delivering strategic insight for ambitious brands. You can find out more below about the ways we access and communicate that insight, and some of the areas where we really excel. But if there’s anything you’d like to know about that isn’t listed here, don’t hesitate to reach out to us on info@basisresearch.com and ask us.

Brand

Brand Tracking | Brand Strategy | Brand Positioning

Comms

Creative Development | Comms Tracking

Innovation

Proposition Development | Unmet Needs

Shopper

Customer Journey | Path to Purchase | Behaviour

Audience

Segmentation | Usage & Attitude | Illustration

Pricing

Pricing Research | Conjoint Analysis

Ideas

Ideas offer a connected ecosystem of products allowing for faster speed to winning insights and creation of winning Ideas

Studio

Basis Studio exists to make magic out of consumer truths: to tell stories and illustrate realities in a way that causes our clients to empathize, consider, laugh, and cry. And from there, to actually do something differently.

Approaches

Qual | Quant | Big Data | Semiotics | Ethnography | Data Science | Cultural Insight

Sectors

Beauty | Sustainability | Media & Entertainment | Retail | Tech | CPG | Other

Coverage

International Research | Emerging Markets

Meet our team

We answer challenging questions for ambitious brands:

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We can always rely on Basis to come up with an intelligent approach to some of our most complex questions. They make it easy - they understand what we need and operate with a can do attitude.

Market Research Manager, ebay

Basis created a common language and a simple framework to help us make a success of our portfolio of brands. This work is at the heart of our strategy.

Head of Commercial Insight, BT Consumer

Basis consistently provide strategic guidance and recommendations above and beyond the call of duty.

Global insights, Avon

Get in touch