In 2019 and beyond, a swathe of new SVODs will hit an already fragmented UK landscape. We’ve seen the key players’ press releases, the insider forecasts, and the expert opinions – on what it means for the industry, what’ll happen, and who’ll win or lose. But what hadn’t we seen?

How will viewers feel about more SVODs?

• How do they perceive this space at the moment?

• How will they decode, and approach, a changed marketplace?

• What will underpin their decision-making on paid-for services?

• What will their stacking strategy be, and why?

• What will their ‘dealmaker’ content be – especially drama?

SVOD Explosion: an insight study (based on qualitative and quantitative, and supported by Behavioural Economics) - exploring the mindset, attitudes and potential future behaviour of viewers on the threshold of a new world of paid-for content services.

Want to hear more?

  Please contact Lynsey Showman or Charlotte Smith
info@basisresearch.com 0207 255 2000
to arrange a presentation for your team.