6 Consumer Shifts to Drive Growth in 2025

Insights in the age of AI

Our tracking delivers a forward-leaning strategic blueprint for your brand

Innovative ways to engage stakeholders through storytelling and deliverables

Shining a light on the experiences of people of colour in our industry

Exploring female roles and gender norms in Nigeria

And what does it mean for research?

How brands can help consumers make attitudinal, behavioural and lifestyle changes

Timing the disconnect between experience and perception

Project Pulse: flexible, rapid, insight-led innovation program

Using innovative digital approaches to understand daily life under COVID-19 for women in Nigeria

Leveraging expert insight to illuminate our changing world

Five things we have learned about research in unusual places

An insight-led sustainability framework for brands

Identifying Eataly’s secret ingredients to create recipes for growth

What's the Difference?

How will viewers feel about it?

We create unique trackers for some of world’s leading brands

Transformational creative development for the UK’s largest charity

The Privacy Paradox: data protection in sub-Saharan Africa

What They Are, Where to Find Them, and More

The ‘reality’ of SVOD: following hayu’s worldwide journey

New methods and creative development

Exploring consumer perceptions around sugar and sweeteners

Finding direction in a challenging high street environment

Building a portfolio strategy to optimise positioning for three major brands

What does wellness mean for consumers?