AI-Enhanced Collection, Synthesis & Analysis
At Basis, we don't simply amass data; we make sense of it. We connect the dots, bringing into sharp focus the most comprehensive landscape of consumer behavior and industry trends. The power of Ideas lies in its ability to not just pool data, but to unequivocally understand it.
Through our advanced system, we analyze and prioritize opportunities, pinpointing where your attention is best directed. This strategic compass navigates you through the intricate pathways of consumer trends, market fluctuations, and competitive new playgrounds.
Ultimately, we join the dots in the market's most exhaustive consumer behaviour and industry trend profiles by combining unique, high-quality data sources: social media, organic search, and online storefronts. We then hone our system to codify this data and discern:
Behaviours (in-store, online shopping patterns, decision-making dynamics, post-purchase behaviour)
Product details (formats, categories, sub-categories)
Attributes (features, bundles, packaging, pricing)
Brands (preferred brands, controversial brands, or anything relevant from competitors)
Emotional drivers (purchase triggers, paint points, needs, and benefits)
Experience touchpoints (omnichannel, privacy, customer service etc.)