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Insight that inspires action

 

 

Artificial Intelligence at Basis

AI-Enabled Consultancy: Unleashing Growth Potential with Ideas

 

Artificial intelligence is swiftly transforming from a futuristic concept into an essential element of a successful business strategy. In a world where data is the new currency, speed and clarity are invaluable commodities. Welcome to Ideas.

Our Ideas team empowers businesses with a fusion of advanced AI technology and an unparalleled repository of consumer behavior and industry trends. Our platform is the outcome of masterfully merging many sets of distinct, high-quality data sourced from social media, organic search, and online marketplaces.

 
 
 

AI-Enhanced Collection, Synthesis & Analysis

At Basis, we don't simply amass data; we make sense of it. We connect the dots, bringing into sharp focus the most comprehensive landscape of consumer behavior and industry trends. The power of Ideas lies in its ability to not just pool data, but to unequivocally understand it.

Through our advanced system, we analyze and prioritize opportunities, pinpointing where your attention is best directed. This strategic compass navigates you through the intricate pathways of consumer trends, market fluctuations, and competitive new playgrounds.

Ultimately, we join the dots in the market's most exhaustive consumer behaviour and industry trend profiles by combining unique, high-quality data sources: social media, organic search, and online storefronts. We then hone our system to codify this data and discern:

  • Behaviours (in-store, online shopping patterns, decision-making dynamics, post-purchase behaviour)

  • Product details (formats, categories, sub-categories)

  • Attributes (features, bundles, packaging, pricing)

  • Brands (preferred brands, controversial brands, or anything relevant from competitors)

  • Emotional drivers (purchase triggers, paint points, needs, and benefits)

  • Experience touchpoints (omnichannel, privacy, customer service etc.)

 
 
 
 
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A Connected Ecosystem of AI Offerings

 

Human Needs

Identify paramount human needs to connect consumer behaviour and market trends. Boost your foresight in anticipating customer needs with aggregated and predictive data on pain points, emotional drivers, and more.

Market Intelligence

Gain a strategic perspective of category-shaping macro trends and the motivations behind them. Highlight the market growth opportunities that hold the utmost significance.

Brand & Topic Evaluation

Evaluate brand performance and prioritize content, product, and service opportunities consistent with your current positioning. Devise the optimal growth strategy for your brand.

Idea Generation

Tap into trendsetting brainstorm sessions for your brand to unlock future expansion. Drive growth with data-backed propositions.

 
 
 

Ideas: where artificial intelligence meets business acumen, and where data-driven insight fuels proactive strategy. Your journey of unrivaled business decision-making starts here.

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To unlock the power of artificial intelligence and big data, please get in touch with our Ideas Team.