Creative Development at Basis

Harnessing the Power of Creative Development

 

Creative development research is the fuel for commercial and strategic momentum in today's business environment. Blending strategic insights with a passion for creativity, Basis works collaboratively with clients to optimize their communication and campaign effectiveness. Dive into the world of creative development and let us ignite the full potential of your brand communications and advertising efforts.

 
 
 

Our Creative Development Focus Areas Include:

 
 

Creative Strategy

Unpacking audience targeting, understanding their unique needs, and designing engaging strategies.

Territory Development

Identifying potential campaign development spaces and dissecting successful territory components.

Mid-Stream Creative Development

Evaluating early creative ideas to highlight the strongest contenders and guide their evolution.

Late-Stage Creative Development

Working with rough edits and works in progress to finalize messages, layouts, and pacing for near-final creative delivery.

Creative Evaluation and Forward Development

Examining live campaigns post-launch for performance assessment and future guidance.

 
 

Effectively deployed insights throughout the journey empower clients to curate compelling themes, align executions with brand strategies, and refine effective messages, giving them substantial confidence in their creative investments.

 
 
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A Collaborative and Flexible Approach to Creative Development Research

We work in partnership with our clients and, wherever relevant, their creative agencies to build a process which everyone feels bought into. Starting every project with an in-depth workshop and briefing, we establish clear creative intent by analyzing the underlying insights and their expected impact on the audience.

Despite this established approach, creative briefs are unique and require tailored research strategies. To achieve this, we design a custom approach for every project – exploring options from selecting ideal stimulus to potential uses of insight-tech tools such as neuro-imaging and facial coding. 

Reading non-verbal cues – body language, unspoken signals – is paramount to our analysis. We keep groups small and session lengths short to encourage natural behavior and minimize over-rational thinking.

 
 
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Our 6-Factor Model for Comprehensive Evaluation

 

1.

Attention

Does it catch the eye?

2.

Effect

Does it elicit an emotional response?

3.

Association

Does it foster positive brand perceptions?

4.

Interest

Does it offer surprising, novel, or useful content?

5.

Information

Is there persuasive product/service information?

6.

Impact

Does it boost brand memory and recognition?

Our creative development research is keenly strategic and based on creative effectiveness. Using technologies such as facial coding and neuroimaging for moment-by-moment analysis, we can carefully evaluate your creative assets and provide detailed, analytical feedback.

With a transparent and collaborative work ethic, we strive to maximize the impact of your creative campaigns at every stage – taking you from initial proposition development to exponential growth.

 

Are you ready to explore the transformative power of creative development research with Basis? Reach out to our Creative Development Team and we will help you shape the future of your creative strategies.