Emerging Market Research & Insights
Expertly traversing diverse emerging markets in APAC, Africa, LatAm, the Middle East, and Europe, we confidently deliver a wide range of research and insights across single and multi-market studies. With best-practice approaches and genuinely insightful results, our work propels our clients’ organizations forward.
Emerging market research can present unique challenges stemming from cultural, infrastructural, and logistical factors not always found in established markets. These complexities make it difficult to obtain reliable learnings, especially when conducting multi-market studies, where variations and nuances demand careful consideration.
At Basis Research, we thrive on this complexity. Our team of emerging market specialists possesses an in-depth understanding of these challenges and is passionate about crafting authentic, culturally-sensitive solutions and insights with the robustness, depth, and strategic guidance our clients expect from us worldwide.
Having conducted research in diverse markets such as India, Pakistan, Sri Lanka, China, the Philippines, Thailand, KSA, UAE, Kuwait, Egypt, Nigeria, Uganda, Zambia, Mozambique, Burkina Faso, Chile, Colombia, Peru, Poland, and Turkey, we pride ourselves on our ability to work with the broadest of audiences – from cosmopolitan consumers to industry experts and B2B targets.
Challenge 1:
We go the extra mile to truly grasp the social norms and underpinnings that shape thoughts, behaviors, and desires in any market. Our meticulous research process includes consultations with academics, experts, and local teams, ensuring we provide vital, contextualized insights and recommendations to bolster our clients' success.
Challenge 2:
In emerging markets, we adjust our research approach to suit cultural requirements – including engagement with different audiences, focus group composition, and extended fieldwork. Our experienced team consults local specialists to outline realistic, appropriate solutions, ensuring our results are gathered both sensitively and reliably.
Challenge 3:
Connectivity, logistical limitations, and local circumstances can pose challenges when conducting research in emerging markets. Drawing from our wealth of experience, we tailor bespoke research solutions based on the market’s infrastructure, navigating risks, and maximizing benefits.
From qualitative in-depth interviews to carefully calibrated quantitative studies, we combine our extensive expertise with a trusted network of partners and local teams to ensure success in emerging market research.
Unlock the potential of your brand across emerging markets by partnering with Basis. Reach out to our emerging markets expert research team, and let us guide your organization through growth and success in these complex, dynamic environments.
