Diving Deeper Into These Fundamentals
1. Insight Consultancy
Our senior team of experts leverages extensive brand tracking experience gathered across various agencies, models, clients, and sectors. Using these shared learnings, we’ve crafted a consultancy model that sees trackers as a driver for strategic guidance.
2. Our Framework
Our framework connects commercial performance with consumer behaviors and brand knowledge, providing you with essential insights to guide brand strategy, identify areas for improvement, and drive market share.
3. The 4-S Data Model
By integrating diverse qualitative and quantitative data sources such as Survey, Social, Search, and Storefront, we create an inclusive view of brands, competitors, and category trends. This enables profound diagnostics and gauges consumer sentiment authentically.
4. Operational Mastery
Our expert operations team, from project managers to data processors, impeccably executes large-scale brand trackers – ensuring robust, reliable data and complete peace of mind.
5. Engaging Outputs
With our in-house design studio, we bring brand tracker findings to life through visually stunning, accessible interactive dashboards, infographics, and data visualizations.