Basis Social appointed to BEIS Behavioural Framework

Exciting news! We are one of three agencies appointed by the Department for Business, Energy and Industrial Strategy (BEIS) to lead on behavioural insights research.

Our first project is to understand the factors that influence the adoption of rooftop solar photovoltaic panels for households and small and medium-sized enterprises (SMEs). We’ll be looking at the adoption of rooftop solar through a behavioural lens, creating a robust understanding of the barriers and enablers to adopting rooftop solar for both households and SMEs.

Really looking forward to working alongside the UCL Centre for Behaviour Change in delivering this research!