Basis hire three outstanding leaders in their field
At Basis we pride ourselves on delivering the highest quality work. This agency has unapologetically stuck to its guns with a bespoke consultancy approach amidst a sea of ever-increasing productised offerings and it’s paid off. We have wonderful loyal clients who come back to us year after year because of our nuanced insights, our consultative approach and most importantly our ability to deliver actionable recommendations that drive client business growth. This has resulted in our consistent growth. As our CEO Rune Mortensen very clearly put it “Basis has seen tremendous growth over the past few years. That’s the result of sticking to a very simple recipe – hiring some of the best talent in the industry and allowing them to partner with our clients to deliver truly exceptional work. It’s not rocket science, but it’s working!”
We’ve reached a point now where we are excited to take this to the next level, so with that in mind we have hired some of the brightest industry minds to drive our growth to new heights, starting with Martin Eichholz, who has joined us as Co-Managing Partner for our US Consumer business.
Martin is a seasoned insights executive with deep methodological expertise and experience across many different verticals. He found his calling as a unique hybrid of business thinker, data nerd, and inspiring advisor with contagious passion. After learning the ropes at Frank N. Magid Associates, he joined Kelton Global as a Partner and helped grow the company from 10 to 100+ researchers, culminating in a sale to LRW/Material. He then became leader of the Tech & Gaming Verticals at MarketCast, and over 2 and a half years more than tripled his division’s revenues.
“I am beyond excited to join Basis and focus on my true passion and expertise – smart, strategic custom research. The wonderful leadership team and whip smart researchers made this decision a no-brainer, and I look forward to growing the US business with unique methods and amazing storytelling.”
The bulk of our business is currently in the UK, so US expansion feels like a no brainer as a vehicle for growth and we’re super excited to have Martin with us to drive this forward. Welcome Martin!
We have been very fortunate to have had a stable loyal base of clients over the years. To ensure we continue to nurture and support our clients as they rightly deserve, we have hired Kate Sizer as our Chief Client Officer.
With over 20 years’ experience in customer insights, Kate has worked client side for Tesco and across consultancies including dunnhumby, Service Management Group and Accenture. She is passionate about understanding, designing and optimising customer and employee experiences using data and insights. From defining customer strategies, to continuously improving customer experiences, to designing and activating integrated media plans to enable personalised communication with customers, Kate has consulted on how data and insights can be used to transform multiple strategic and tactical decision-making processes.
“I was drawn to Basis because of our shared passion for supporting brands looking to make data informed decisions. I am particularly proud to be working for a consultancy that offers truly bespoke insights which provides an opportunity to address the most challenging of client briefs. Our coming together fills me with endless excitement as I know that we will be able to accelerate the value that we bring to an incredibly impressive group of clients.”
We look forward to having Kate spearhead our efforts on client leadership, huge welcome to Kate!
And finally, we recognise that a critical part of any growth engine is Marketing, creating strong deep connections for our brand and our values and staying top of mind requires a strategy and patience, so we’re delighted to have Shazia Ginai come on board as our new Chief Marketing Officer.
Shazia has a track record of successfully leading business growth and transforming organisations. Shazia began her career working across the luxury fragrance & skincare brands at P&G after which she created and led the global insight function at ghd. After many years client side, Shazia moved over to a cutting-edge agency Neuro-Insight UK, heading up BD at first, then promoted to CEO. During her time at Neuro-Insight, Shazia was at the centre of the media and marketing world, delivering thought leading work around how our subconscious mind processes content and communication. Shazia has a passion for empathetic leadership and is a strong advocate for equality and inclusion. Shazia currently chairs Colour of research and is on the advisory board for Women in Research, as well as being an active volunteer for Endometriosis UK, advocating for menstrual health research.
“When I first met the folks at Basis I immediately felt a sense of belonging. This business has been extremely successful by sticking to its core values - delivering bespoke premium quality work and building a strong culture. The team is full to the brim with smart energised people who love what they do. I couldn’t ask for more. The value alignment is spot on, and the appetite for delivering great work has remained consistently strong over the years. I look forward to driving the business growth to new heights.”
All three new hires are outstanding leaders in their field, and we are delighted to welcome them to Basis. We have no doubt they will help us to continue to deliver exceptional work for our clients, allowing us to continue our growth trajectory for years to come.
About Basis Group
Basis Group is an award-winning international insight consultancy, fusing a range of approaches – quantitative and qualitative primary research, behavioral sciences, cultural insights and semiotics, creative illustration and design – to drive growth and disruption for its clients. Basis is based in the United States and United Kingdom, but also operates in more than 60 countries worldwide and across a wide spectrum of audiences and verticals in the Consumer, B2B, health and social sectors. For more information about Basis, visit https://www.basisresearch.com/.
