Basis Social’s Matt features in Impact magazine

Basis Social’s Matt was asked by Impact magazine to reflect on his hopes for the future of market research and a call to action for the industry as a whole. Check it out on page 20 of January 2023’s Impact Magazine. Here’s what he had to say:

“My hope is that market research can go beyond delivering insights and contribute in a more meaningful way to the development of products and services that have a real impact in the world. Research should be central throughout the design process, not just a starting point. Therefore, my call to action is for the market research industry to work more closely with designers, innovators and entrepreneurs to ensure that people’s needs are not just accurately collected and understood, but acted upon.”