Basis Social wins project for the Centre for Ageing Better to understand experiences of Ageism

We’re delighted to announce that Basis Social has been commissioned by the Centre for Ageing Better to explore experiences of Ageism. More British adults have reported experiencing prejudice because of their age than any other characteristic.

The project has both qualitative and quantitative phases, ensuring we understand the experiences of older people before gauging ageist attitudes and behaviours among the wider population.

The insights from the project will inform an exciting and important communications campaign aimed at tackling the issue, to be launched in 2023.