Basis Social to undertake consumer research for the CMA’s review of unit pricing

The Competition and Markets Authority (CMA) has commissioned Basis Social to explore consumers’ approach to the use of unit pricing information when shopping. The research will form part of the evidence base for the CMA’s review of the use of unit pricing both in-store and online in the groceries sector.

We’re delighted to work with the CMA on this important project, which uses behavioural, observational, and qualitative techniques to understand purchase decisions.