Health
We partner with pharmaceutical, biotechnology, and medical device companies across the full product lifecycle — from early asset development through go-to-market strategy and lifecycle management.
Our healthcare market research and integrated insights inform, shape, and optimize strategic decision-making to drive commercialization success.
To expand and accelerate the positive impact of healthcare products for people who need them.
OUR VISION
Basis Health: healthcare market research services
Strategic insights that drive decisive action — at speed, at scale, with confidence.
Our unique specialized expertise of integrating intelligence across primary market research, secondary data and real-world data expertise coupled with our industry-recognized proficiency in leveraging AI and machine learning helps you to take focused, precise action with confidence.
Corporate & early asset strategy
Enabling you to navigate early-stage asset development and market entry planning with confidence:
- Uncover and explore the addressable market and market potential
- Identify early drivers and barriers to success
- Inform go/no-go decisions quickly and effectively
Market assessment
Build a smarter strategy to understand the market and maximize future launch potential:
- Define your market position
- Establish the customer experience you need to create
- Align clinical development with commercial opportunity
Launch strategy & execution
Set your product up for commercialization success:
- Develop compelling positioning and value communication strategy
- Drive awareness and uptake with targeted outreach
- Deliver memorable launch experiences that stick
Growth, expansion & maximize performance
Support for the long game. Growth, defense, and adapt:
- Track and optimize commercial performance
- Identify opportunities to pivot that support your commercial ambitions
- Prepare for LOE with defensive strategies
- Discover new whitespace and repositioning opportunities
Making healthcare strategy clearer
We combine structured strategy, deep healthcare expertise, and hands-on collaboration to help our clients navigate complexity with confidence.
- Stakeholder alignment to clarify priorities and decision points early
- Fit-for-purpose frameworks tailored to your product, market, and goals
- Innovating approaches through integrated insights which blends qual, quant, and secondary + real-world data
- Embedded partnership with business and customer intelligence, commercial, clinical, and regulatory teams
At Basis Health, we operate as an extension of your team to support smarter, more strategic and more confident decision making, coupled with seamless execution of work.
How we deliver value for our clients
Our work is grounded in scientific rigor, strategic discipline, and a deep understanding of the healthcare landscape. We empower sound, evidence-based decision-making across every stage of the product lifecycle.
Commercial growth and patient outcomes, without compromise
We help you drive measurable market success and improve the lives of patients. Because both matter.
Strategy-led, not methodology-bound
Your business needs define our approach. We build bespoke research frameworks to support high-stakes decisions.
Integrated insight, not fragmented data
We bring together primary research, real-world evidence, and advanced analytics to give you a clear, joined-up view of where the market is now, where it’s heading, and what to plan for.
Execution that stands up to scrutiny
Our work is built for high-stakes environments, from global launches to complex market shifts. It delivers actionable insight, speed, and rigor that teams and regulators rely on.
Delivering insights that make an impact
Our design-forward deliverables ensure that our recommendations are clear, intuitive and create confidence in taking commercial action.
Innovation as a catalyst for insight-driven commercial strategy
Our innovation tools maximize the value of your data and creating smarter ways to understand what matters most, with greater operational efficiency.
By leveraging innovative methodologies, technologies and critical thinking, we connect insights across every touchpoint, we uncover deeper, connected insights contextualized with richer insights, and integrate learnings more deeply, and anticipate what’s ahead.
We use our extensive set of innovation tools to transform insight into actionable intelligence, and intelligence into sustainable, differentiated commercial direction.
I got so excited when I saw we commissioned this project with Basis, because this is a hard strategic one where we need thought partners.
Marketing Director
The report was delivered well and had positive feedback from the steering committee. No areas for improvement and we are normally quick to criticize. We will be sending another RFP soon.
Director
I wish I had heard of Basis before this!
Marketing Lead
You make my life so much easier than other companies – I know you all will be fast to respond to my questions and not take hours or days like others!
Director
I really must say the output here was a marketer's dream. You guys did top notch work!
Senior Marketing Lead
Integrated health capabilities
Meet our team
We’re commercial strategists who speak the language of science. Experts in uncovering the human and market truths that shape product success — from early development to launch and beyond.
Shape what’s next in healthcare
Join a global team of health strategists to solve the industry’s toughest challenges. At Basis Health, we combine scientific rigor with commercial sharpness to deliver impact that matters for both patients and markets. Our culture is curious, collaborative and fiercely ambitious, and we’re looking for people who think bigger, cut through complexity, and want their work to change outcomes in the real world.
UK – Health Research Executive / Senior Executive
We’re looking for an exceptional Executive to join our growing, bright and ambitious London based Healthcare team!
UK – Research Manager / Sr. Research Manager
We’re looking for an exceptional (Sr.) Research Manager to join our growing, bright and ambitious London based healthcare team!
USA – Manager / Senior Manager
We’re looking for a Manager or Senior Manager to be our day-to-day client lead for groundbreaking healthcare clients.
USA – Associate/Senior Associate
We’re looking for an Associate or Senior Associate to play a hands-on role in delivering high-quality insights to our healthcare clients.
UK – Health Research Executive / Senior Executive
We’re looking for an exceptional Executive to join our growing, bright and ambitious London based Healthcare team!
UK – Research Manager / Sr. Research Manager
We’re looking for an exceptional (Sr.) Research Manager to join our growing, bright and ambitious London based healthcare team!
USA – Manager / Senior Manager
We’re looking for a Manager or Senior Manager to be our day-to-day client lead for groundbreaking healthcare clients.
USA – Associate/Senior Associate
We’re looking for an Associate or Senior Associate to play a hands-on role in delivering high-quality insights to our healthcare clients.
Healthcare market research FAQ
Healthcare market research is the study of how the healthcare market decides, patients, healthcare professionals, payers and other stakeholders, to inform commercial strategy for pharmaceutical, biotech and medical device companies. It spans the full product lifecycle, from early asset development to launch and lifecycle management, combining primary research, secondary data and real-world evidence.
Patient journey mapping, HCP segmentation, message and comms testing, market landscaping and opportunity assessment, pricing and forecasting, market access strategy, launch and lifecycle tracking, and competitive intelligence. The mix depends on where you are in the lifecycle, from a go/no-go on an early asset to defending a brand at loss of exclusivity.
Because the decisions are high-stakes, high-cost and hard to reverse, a wrong positioning, launch sequence or market-access strategy can cost years and millions. Rigorous research de-risks those calls, aligns clinical development with commercial opportunity, and gives teams evidence that stands up to steering committees and regulators alike.
The market is more complex and more regulated. Decisions involve multiple stakeholders, patients, prescribers, payers and providers, whose incentives don’t always align, and the work has to hold up in compliance-sensitive environments. It also leans harder on integrating primary research with real-world evidence and secondary data.
Basis Health supports pharma, biotech and medical device companies across the full lifecycle: corporate and early asset strategy, market assessment, launch strategy and execution, and growth and lifecycle management. Every study is built around the decision, integrating primary, secondary and real-world data with AI-driven analytics.
Through a mix tailored to the question: qualitative depth with HCPs and patients to understand real motivations and barriers, quantitative research to size and validate, and real-world and secondary data to ground it in what actually happens in the market, an integrated view rather than fragmented data points.
