Basis Group achieved turnover of £30million in FY23/4*, representing year-on-year growth of 26% and our best year ever. With momentum across all business verticals (Consumer & B2B, Health and Social), our team are celebrating success across our UK and US offices.

As our Rune Mortensen, Group CEO states,

“This year is absolutely exceptional for Basis, and we are delighted to see continued growth across a broad range of clients, sectors and methods. Our approach is focused on delivering smart, custom insight consultancy, and this demonstrates our continued ability to do so at scale”.  

This also comes hot on the heels of Basis’s recognition by Quirks, who crowned Basis Agency Of The Year in their most recent awards.

We attribute this achievement to relentless focus on attracting and retaining outstanding talent.
As Charlotte Smith, Basis Group Managing Partner, says, 

“We’ve always been dependent on amazing Basis people to succeed. We’re so proud that as we’ve grown, we’re still able to attract the absolute best and smartest in the industry, enabling us to keep delighting our clients and making Basis a fantastic place to be”.

Enhancements to employee benefits, international secondments, an annual international company retreat, and a hugely successful grad programme have all contributed to the growth seen by the Group.

A further springboard to our success has been ground-breaking expertise and innovation in AI. Ideas.ai, our big data and AI powerhouse, unites technology, data, and human creativity to transform how some of the world’s leading brands tackle strategic questions. This emphasis on transformative use of AI within insight use cases has seen huge client uptake since launch in only 2023, and the team continue to evolve new, exciting solutions in 2024 through their unprecedented new offer, Generative Business Intelligence.

As we move into Q2, we’re immensely excited for new opportunities already emerging in new technology and sectors, and are focused on delivering continued excellence for existing and new clients.

*Figures awaiting auditing

About Basis Group

Basis Group is an award-winning international insight consultancy, fusing a range of approaches – quantitative and qualitative primary research, behavioral sciences, cultural insights and semiotics, creative illustration and design – to drive growth and disruption for its clients. Basis is based in the United States and United Kingdom, but also operates in more than 60 countries worldwide and across a wide spectrum of audiences and verticals in the Consumer, B2B, health and social sectors. For more information about Basis, visit basisresearch.com