Brand insights and strategy veteran, Soumya Roy, Ph.D. joins Basis as CEO of Basis NY

New York, New York – March 4, 2019 – Basis, founded on the belief that brand strategy should be rooted in foundation of deep insights, is pleased to announce that Soumya Roy, Ph.D., former CEO of Hall & Partners Health and NY, has joined Basis as CEO of Basis NY. Basis NY is a rapidly-growing, ambitious division of Basis that has established a strong presence in the field of health and wellness since it’s inception in May 2018.

Roy, with his 20 years of experience in insights-led strategy in health and consumer, is going to lead the strategic expansion of the business with a focus on empowered culture, client-centric innovations and new offerings.

Roy most recently held the position of CEO of Health and NY at Hall & Partners. Under his leadership Hall & Partners health more than doubled in size and revenues, establishing itself as a formidable player in the industry. Prior to Hall & Partners, Soumya held senior management positions at Lieberman Research Worldwide, Research International and The Gallup Organization.  

About Basis

Basis an independent insight consultancy, based in London, LA and New York. It delivers bespoke ad hoc and tracking solutions for clients across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and health.

For more information, please visit us at www.basisresearch.com or via email at NYInfo@basisresearch.com