Katie Buckley, Managing Partner of Basis Research Chicago, has been featured in Campaign US with her latest piece ‘What brands are missing about women and COVID-19’.

The next installment of the Happy Hour Hypotheses, this article highlights the crucial things marketers need to consider when it comes to how decision making is changing during Covid-19.

Read the original article in full here, or visit Campaign US for the published version.

About Basis

Basis an independent insight consultancy, based in London, LA, Chicago and New York.
It delivers bespoke ad hoc and tracking solutions for clients across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and healthcare.

For more information, visit us at www.basisresearch.com or via email at Info@basisresearch.com