Basis starts a global healthcare practice with New York office and hire of senior Hall & Partners executive

New York, New York – June 4, 2018 – Basis, founded on the belief that brand strategy should be rooted in a foundation of deep insights, is excited to announce that Scott Kressner, former Managing Partner of Hall & Partners Health in the US, has joined as Managing Partner in opening the agency’s New York office and global healthcare practice. At first, Kressner will help Basis in the US grow its business by focusing on healthcare, pharmaceutical, biotech and med-tech device companies. 

Kressner, a 16-year veteran in the healthcare and insights space brings a wealth of experience in uncovering customer truth and pairing critical thinking with strategic advice. 

‘Impacting brand experiences through understanding human truths has always been a passion of mine,’ says Kressner. ‘I am looking forward to bringing fresh, new and innovative tools to the pharma space. Our industry is changing, and we need to be unapologetic in our quest for truth-seeking. We need to be constantly curious and interrogate data to provide the best insights to our clients. Telling customer stories is what I’m proud to do and I look forward to continuing doing this.’

Through the intersection of data and insights, Basis will help its clients uncover customer truths by making sense of both big and thick data. When you reveal the human truth, you are able to truly understand who your customer is, how they think, how they feel and ultimately how they behave. With the intersection of data, insights and customer truth, Basis can help our clients build a strong and lasting brand connection.

About Basis

Basis an independent insight consultancy, based in London, LA and New York. It delivers bespoke ad hoc and tracking solutions for clients across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and now healthcare. 

For more information, please visit us at www.basisresearch.com or via email at NYInfo@basisresearch.com