Basis Named Finalist for 8 MRS Award Categories 

We’re proud. We’re inspired. And we’re driven to do even more. Basis has been recognised with 8 nominations across categories—more than any other insights consultancy—at this year’s Market Research Society (MRS) Awards, including Agency of the Year and Business Impact of the Year – Global. These nominations celebrate the fearless thinking, trusted partnerships, and tangible results that define our work. 

Celebrating Excellence Across Categories 

Here’s what we’re proud to be shortlisted for: 

• Applications of Research: Breaking new ground with Currys and Gen. 

• Creative Development Research: Pioneering impactful campaigns with CRUK. 

• Healthcare Research: Addressing critical public health challenges with UKHSA. 

• B2B Research Excellence: Elevating strategy and outcomes with Sage. 

• New Consumer Insights: Delivering transformational strategies for Which?. 

• Agency of the Year: Recognising a year of exceptional ideas and sustained growth. 

• Business Impact of the Year – Global: Driving outcomes for EuroMillions. 

• Young Researcher of the Year: Celebrating rising talent, Dan Lemmon of Basis Social. 

What These Nominations Mean 

This year’s nominations highlight Basis’s ability to push boundaries—whether by tackling public health challenges, redefining consumer strategies, or creating lasting business impact. Each project reflects the innovation and commitment that make Basis a leader in insight consultancy. 

Group CEO Rune Mortensen shares: 
“These nominations aren’t just about our success—they’re about the trust our clients place in us, the bravery we bring to every challenge, and the real-world impact we create together.” 

Charlotte Smith, Managing Partner, adds: 
“What makes these nominations special is that they reflect the range and depth of what we do—healthcare, B2B, creative, and beyond. They’re also a testament to the talent and passion of our team, who consistently deliver results that matter.” 

What Drives Us Forward 

This recognition is just the beginning. Our continued success is built on attracting exceptional talent, pioneering innovation (like with Ideas.ai), and staying committed to creating impact that lasts. 

As we look forward to the MRS Awards ceremony on December 2nd, we’re not just celebrating where we are—we’re focused on what comes next. 

To learn more about the work that earned these nominations—or to explore how we can partner with you—contact us. 

About Basis Group

Basis is an award-winning global insight consultancy that fuses the power of human expertise with cutting-edge AI innovation. Grounded in quantitative and qualitative research, we specialise in brand tracking, behavioural insights, cultural analysis, and creative design to deliver strategies that foster growth. 

Operating across the U.K. and U.S., our work spans over 60 countries and multiple sectors—including Consumer, B2B, health, and social. By blending human creativity with AI precision, we provide clients with fresh perspectives and tailored solutions to navigate complex challenges and seize opportunities. 

Discover more at basisresearch.com.